Sami is a creative director, filmmaker, photographer and curator based between Cornwall and London. Across these mediums, Sami’s work aims to capture and create moments of appreciation for the world around us and the communities who inhabit it; hoping to evoke compassion and create oppertunities for understanding through storytelling. Passionate about the outdoors, nature, sustainability and community, Sami’s projects continue to try to build hope and paths of progression for our collective futures. 

In 2019 she co-founded collective and platform BAESIANZ  alongside Sarah Khan and Roxanne Farahmand, which celebrates artists of Asian heritage from across the globe. In 2022 Baesianz teamed up with Nicole Chui to start Baesianz FC, a womens, trans and non-binary football team for those of Asian heritage in London, and finally, in 2023 Baesianz Adventure Club was born; a space where the Baesianz community are invited to explore the outdoors through adventure. 

e: samikimberley@gmail.com
ig: @samikimberley

Sami’s work as a Creative Director focuses on storytelling, campaigns, events and editorial projects through concept, writing and art direction; specialising in culture, music, arts, sports and fashion. 

Selected clients include On, WaterBear, Hypebeast, DICE, Burberry, Nike, VICE, Netflix, Channel 4, Google, PlayStation, i-D, Island Records, Noisey, Napapijri, adidas, anyways, We Are Pi, LOOK, Livity.

Having worked as a creative and narrative director for many branded film projects through-out her creative direction career, in 2023 Sami began directing her own films including a five-part series for WaterBear and music video projects with long-time collaborator, Ellie Kamio.

2023     Now Gallery Panel Host: Asian Perspectives on Design
2023     LCF BA Creative Direction Guest Lecturer 
2022     LCF BA Creative Direction Guest Lecturer
2022     TATE Collective: What Is An Art Collective?
2022     LCF: Social Justice Panel
2021      CSM: Fashion Communication Guest Talk on Collectives 
2021      Falmouth University Creative Direction Guest Lecture 

2023    Baesianz presents Kin at Guts Gallery
2022    Kressels Kramer - Run Toward exhibition
2022    It’s Almost Beautiful photo exhibition
2020    Roots Exhibition - Gado Gado photoseries