Sami Kimberley is a multidisciplinary artist and creative director working at the intersection of culture, community and ecology. She is the co-founder of Baesianz, a co-organiser in Green Lions, currently studying MA Regenerative Design at CSM. Clients and collaborations include On Running, A24, Burberry, WaterBear, Nowness Asia, Trippin, Nike and VICE.
SELECTED PROJECTS
Project Lead - Green Lions
2025
Nature KwenTour is a collaborative and creative storytelling program mapping local ecologies, memories and shared knowledge across ecologies in Siargao, Philippines and London, UK. The program will bring Siargaonan youth and London’s pan-Asian diaspora together to explore how creativity and technology can reconnect us to embodied, ancestral and local knowledge.
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Directed by Sami Kimberley
2025 (awaiting release)
Chuey is a meditative short film set in the North London garden of Chuey Loh, a Malaysian-Chinese Buddhist and therapist. Blending plant species from across continents, she cultivates a space that holds reflective memory, cultures and a foundation for possibility. Through her own reflections the garden becomes a lens to explore themes of migration, belonging, and how nature can soften the lines that divide us.
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Creative Direction by Sami Kimberley
2024
A moment of pause in a sea of content, this campaign takes Zendaya to the Swiss Mountains to share personal reflections on the role of movement and well-being in her own life, encouraging others to seek out rituals in nature for themselves.
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Five Part Documentary Series
Co-Directed by Sami Kimberley
and Federico Urdaneta
2023
“In a world of algorithms, misinformation and echo chambers, we are losing control of our networks, our stories and our voices.” Waterbear and NGO, BeNode explore stories of connections and networks, capturing stories of collectives, individuals and technology which is breaking the conventions and restrictions of connection.
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Co-Founder
Baesianz is a London-based interdisciplinary collective cultivating Asian-led narratives founded by Sami Kimberley, Sarah Khan and Roxanne Farahmand in 2019. Born from a shared need to nurture our Asian roots and uplift Asian communities, we organise multidisciplinary events including exhibitions, film screenings, solidarity fundraisers, workshops, radio shows, artist residencies, and audio-visual performances.
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INFO + CONTACT
Sami Kimberley is an artist, creative director and organiser whose work explores the intersection of culture, ecology and community through collaborative projects, storytelling, filmmaking, curation, and branded campaigns. Her work bridges two worlds - using her strategic, conceptual and impact-driven approach to creative direction as a foundation for her work as a regenerative practitioner.
She is the co-founder of Baesianz and Baesianz Adventure Club, and a member of ESEA Green Lions - in all three spaces, centring the diasporic Asian experience through a decolonial, unextractive and nuanced lens.
Alongside her independent projects, she draws on more than a decade of creative direction for brands such as On Running, A24, Burberry, Hypebeast and Nike, most recently defining On’s place within the sports-lifestyle category as Global Creative Lead, as well as working as part of editorial platforms like VICE and Trippin. Her experience spans fashion, travel, sports, wellbeing, arts and culture across campaigns, brand positioning, storytelling, social and events.
Currently, she is working as a Creative Director at All Corners / Trippin alongside her Masters studies.
@samikimberley
samikimberley@gmail.com
London + Cornwall
@samikimberley
samikimberley@gmail.com
London + Cornwall