Creative Director
Regenerative Artist + Consultant
Co-founder of Baesianz
based in London
SELECTED PROJECTS
Directed by Nadia Lee Cohen
Global Creative Lead
2025
Zone Dreamers - the greatest movie never made. Proudly silly, this campaign took On’s lifestyle and sportswear category to space, further defining their place with really good storytelling.
[View..]
Creative Direction by Sami Kimberley
2024
A moment of pause in a sea of content, this campaign takes Zendaya to the Swiss Mountains to share personal reflections on the role of movement and well-being in her own life, encouraging others to seek out rituals in nature for themselves.
[View..]
Project Lead - Green Lions
2025
Nature KwenTour is a collaborative and creative storytelling program mapping local ecologies, memories and shared knowledge across ecologies in Siargao, Philippines and London, UK. The program will bring Siargaonan youth and London’s pan-Asian diaspora together to explore how creativity and technology can reconnect us to embodied, ancestral and local knowledge.
[View..]
Five Part Documentary Series
Co-Directed by Sami Kimberley
and Federico Urdaneta
2023
“In a world of algorithms, misinformation and echo chambers, we are losing control of our networks, our stories and our voices.” Waterbear and NGO, BeNode explore stories of connections and networks, capturing stories of collectives, individuals and technology which is breaking the conventions and restrictions of connection.
[View..]
Co-Founder
Baesianz is a London-based interdisciplinary collective cultivating Asian-led narratives founded by Sami Kimberley, Sarah Khan and Roxanne Farahmand in 2019. Born from a shared need to nurture our Asian roots and uplift Asian communities, we organise multidisciplinary events including exhibitions, film screenings, solidarity fundraisers, workshops, radio shows, artist residencies, and audio-visual performances.
[View..]