Luton born, Cornwall bred, Sami of mixed British and Chinese heritage working as a Creative Director and visual creator based in London. She is the co-founder of collective and platform BAESIANZ which celebrates artists of Asian heritage from across the globe.
Her work as a Creative Director focuses on campaigns, events and editorial projects through concept, writing, art direction and casting, specialising in culture, music, arts, sports and fashion. Sami is currently freelance, previously working as the assosiate creative director leading the Nike account at R/GA.
Selected clients include Burberry, Nike, VICE, Netflix, Chanel 4, Google, PlayStation, i-D, Island Records, Noisey, Napapijri and adidas.
Agencies and studios include R/GA, Virtue, Anyways and Livity.
Alongside her commerical work and Baesianz, Sami creates personal work using a mix of mediums, from photography and film to graphics and ceramics, exploring her own journey of belonging both in the context of identity and in how we interact with the world around us.