IG @samikimberley // email samikimberley@gmail.com

Luton born, Cornwall bred, Sami of mixed British, Irish and Chinese heritage working as a Creative Director, photographer and writer based in London.

She is the co-founder, co-curator and creative director of collective and platform BAESIANZ which celebrates artists of Asian heritage from across the globe. In 2022 Baesianz teamed up with Nicole Chui to start Baesianz FC, a womens, trans and non-binary football team for those of Asian heritage in London.

Sami’s work as a Creative Director focuses on campaigns, events and editorial projects through concept, writing, art direction and casting; specialising in culture, music, arts, sports and fashion. Sami is currently freelance, previously working as the assosiate creative director leading the Nike account at R/GA.

Selected clients include DICE, Burberry, Nike, VICE, Netflix, Chanel 4, Google, PlayStation, i-D, Island Records, Noisey, Napapijri, adidas and Hypebeast.

Agencies and studios include R/GA, Virtue/VICE, Anyways , We Are Pi, LOOK and Livity.


Through visual arts Sami documents the dichotomy between nature and humanity, exploring the optimistic tension created from the individual needs of both sides. She is currently looking to explore this in new mediums. 

Her writing takes a more anthopological approach often writing for Baesianz and other Asian focused publications.