Sami of mixed British, Irish and Chinese heritage working as a Creative Director, Director and Photographer between London and Cornwall.

She is the co-founder of collective and platform BAESIANZ which celebrates artists of Asian heritage from across the globe. In 2022 Baesianz teamed up with Nicole Chui to start Baesianz FC, a womens, trans and non-binary football team for those of Asian heritage in London, and in 2023, started Baesianz Adventure Club alongside a few other members of the community. 

Currently: Brand Creative @ Nike
Previously: Co-direction + Development @ WaterBear

Coming soon

e: samikimberley@gmail.com
m: +447502267754
ig: @samikimberley


Using the mediums of film, photography, made objects and graphics, Sami explores humankind and nature through an optimistic lens. With an understanding that humans protect what they love, she aims to capture and create moments of appreciation for the world and the communities who inhabit it, with hopes to evoke compassion, understanding and respect.


Sami’s work as a Creative Director focuses on campaigns, events and editorial projects through concept, writing, art direction and casting; specialising in culture, music, arts, sports and fashion - always with the ambition for her work to foster positive and uplifting outcomes. 

Selected clients include WaterBear, Hypebeast, DICE, Burberry, Nike, VICE, Netflix, Channel 4, Google, PlayStation, i-D, Island Records, Noisey, Napapijri, adidas, anyways, We Are Pi, LOOK, Livity, VICE.